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ABOUT

Coaching built on real-world experience

Not from the sidelines, but from years of working with teams, leaders and organisations – from startups to DAX-listed corporations.

500+
Coaching days
15+
Years of experience
100+
Companies
Alexander Sattler at his desk
Alexander Sattler Founder & Agile Coach
LMU Munich, MIT, Columbia Business School
Lecturer HTW Dresden
5 years Lead Trainer Brainbirds
2 years banking in New York
Deutsche Digitale Beiräte
Two companies founded
HINTERGRUND

From practice, for practice

My path to agile methods and innovation was anything but straightforward. After studying at LMU Munich, a stint at MIT and Columbia Business School in New York, I started my career in traditional banking – a long way from Post-its and sprint reviews.

After two years of banking in New York, I founded my first company – and later, as authorised signatory and shareholder of a software company with €1M in registered capital, I learned that the best methods are worthless if they don't fit the context.

"Methods are tools, not religions. What matters is what works in your context."

5 years as Lead Trainer at Brainbirds – one of Germany's leading agile training providers – showed me what works and what doesn't. Today I bring this knowledge into coaching that is grounded in reality, not textbooks.

EDUCATION & CERTIFICATIONS

A broad foundation rather than narrow specialisation

My approach draws on many disciplines — from systemic coaching through business model innovation to AI. And where my own expertise ends, I work with OKR coaches, Kanban experts, systems thinkers and design thinkers.

  • Master Business with AI (MBAI®) Leaders of AI with Hochschule Fresenius · university certificate
  • Systemic Coaching ICO Institut
  • Design Thinking University of St. Gallen, MIT, IDEO, HPI
  • Design Sprint AJ&Smart
  • Business Model Innovation Strategyzer (Osterwalder)
  • Designing Business IDEO
  • OKR Workpath
  • Scrum Brainbirds
  • Kanban Kanban University
  • Agile Organisational Design intrinsify
  • Distributed Management Remote-how
MY APPROACH

No framework. A compass.

I ask the uncomfortable questions and work on systemic root causes. Impact requires conviction, not just methods.

Systems over silos

End-to-end thinking instead of departmental optimisation.

Explore before optimising

Gather signals first, then improve.

Evidence over authority

Titles are not arguments. Results count.

Impact over activity

Outcome beats output. Always.

Feedback

What clients say

Alexander Sattler served as consultant and coach at WAGO for a period of eighteen months, playing a pivotal role in addressing our challenges. WAGO faced the demanding task of keeping pace organisationally with rapid growth while maintaining the necessary flexibility. Alexander Sattler played an important role in tackling this challenge and guiding our company towards greater agility and future-proof business models. (Translated from German)

KF

Kathrin Fricke

CHRO
WAGO GmbH & Co.KG

Alex is an exceptionally seasoned and personable coach with a profound background, who knows how to guide demanding groups confidently through complex subject areas. (Translated from German)

CB

Dr. Christoph Beyer

Managing Director
Refratechnik Ceramics GmbH

Alex is outstanding in both mindset and expertise as a coach and workshop facilitator. He has the ability to keep the big picture in focus, maintain sight of the shared goal and involve every individual. All of this without being too demanding or pushy. A very pleasant collaboration – any time again! (Translated from German)

GB

Gaby Bernard

HR Business Partner
EnBW Energie Baden-Württemberg AG

Competent, empathetic and personable – Alex is a passionate coach and change leader. He supported me in challenging myself, overturning old thought patterns and thereby gaining greater mental flexibility. (Translated from German)

RS

Rafael Schwarze

Senior Strategist
World Vision Deutschland

First-class coach & sparring partner for New Work and agile methods. With his open and positive manner, he creates space for new perspectives that were previously undiscovered. A wonderful person and coach who has delivered significant added value for our organisation! (Translated from German)

CK

Christoph Klingler

Strategic Business Analyst OTC
ratiopharm GmbH

Alex Sattler did an excellent job of introducing our 6-person OK team to working with OKRs and supporting us in applying the methodology. He took a genuine interest in our specialist topics and asked relevant questions to challenge the set Objectives and Key Results against the methodology's criteria, without interfering or attempting to influence us. (Translated from German)

NP

Nicole Pfalzgraf

HR Services – New Mobility
EnBW Energie Baden-Württemberg AG

Let's talk

Questions about coaching or interested in a conversation?